If you are checking the status of your website and not pleased with the results you are seeing, you are not alone. Number of visitors is plummeting and conversions are next to nil. You not making any headway with new leads either. If you find your website in this condition, it is probably gone into a deep sleep. But there is still hope as you can still do a lot to change the direction in which your site is heading towards. This article will tell you how to check the vital signs of the health of your website and what steps you can take to restore its health.
Check on the Usability
You may think of the use of this word as a big joke but believe me, everything boils down to usability in the end. Here is what you can do to increase the usability of your website.
- Make interesting headlines with relevant keywords
- Formatting through bullets make people easily go through your articles
- Include a search bar that works
- Keep the text readable with a decent size font
- Try to achieve smooth navigation
Check on the Responsiveness of the Site
More and more people are conducting searches using their small mobile devices these days. If their experience is not good, you can very well expect them to simply press the back button and go to the website of your competitor. Hire an expert to get a responsive web design.
- Do not remain fixated on different widths of screen but rather go for a flexible design
- The graphics and text on your website should automatically resize depending upon the display of the individual
- The content of your website should remain readable with sufficient length of the lines
- Make sure that the design of the website is clean and simple so that it gives a better user experience
Remove the non-essentials
Give your visitors what they came looking for. There is no use trying to distract them or give them something they are not interested in. Keep your focus and give a content that is sharp and concise. Check if the content can be trimmed down to make it more impressive. Remove the cluster of images if it helps in making the content compact and clear.
Check on the Sociability of the Site
Can your visitors share the content with their friends on various social platforms easily? Try to make your website more social and friendly. Add images of your customers using your products in a antural manner. You may think it is not necessary but users like websites that appear to be friendly and social.
Do not Hide Behind a Veil
Do not feel apologetic to ask your visitors to buy from you. After all, this is what you are there for. Interact with your visitors and ask for their orders. Request them to give their opinions and feedback on your products and services. You have to indulge in some trial and error in what your visitors like most in terms of the buttons and language you use for interaction with them. Keep on tracking the efficacy of your engagement with your visitors.
Check on the Speed of the Website
Your visitors do not have the patience to wait for an eternity while the features of your website open. Speed is of great essence and it takes just a few seconds for the visitors to become impatient. 3-4 seconds is all that people are ready to wait for a website to load. Have you heard about image sprites? Use them in your web design so that your visitors get to see fewer images that load quickly. Keep asset request low as it helps in speeding up the loading process. You can also make use of a network for content delivery. This will help in delivering the content on your website in a faster manner.
Going through the entire exercise described on this page looks tiring but if you can hire the services of a team that knows its work, you can achieve the goal of waking up your website from a deep slumber.
Samsung Electronics has noticed the amazing response and success of Apple’s iPhone 6 and iPhone 6 Plus. There are reports that Apple sold more than 10 million of these devices over the opening weekend. Company could have sold even more, feels CEO Tim Cook, if it could maintain the supplies. Alarmed by this stupendous success and response to iPhone 6, Samsung has planned to release its Galaxy Note 4 phablet earlier than scheduled. Note 4 was planned to be released in October but to counter the positive response that iPhone has received and to wrest its share of the pie, the Korean Electronics giant has decided to introduce it new smartphone a bit earlier than planned.
The smartphones made by Samsung have larger displays than iPhones, a fact that Samsung takes pride in. The company tried to make fun of the screen size of the latest iPhone 6 also even though Apple has increased the display to much larger 5.5 inches this time around. Galaxy Note 4 has a display of 5.7 inches. So it beats iPhone 6 Plus in this regard. The display of iPhone 6 stands at just 4.7 inches. This is not all as the screen of Galaxy Note 4 produces a resolution of Quad HD which is much higher than the resolution of iPhone 6. Note 4 is powered by a very fast 2.7 GHz quad core processor and it runs on the latest Android Kit Kat operating system. Galaxy Note has a rear 16 MP camera that has the feature of optical image stabilization and it can record videos in HD. It has great connectivity features like Wi-Fi, GPS with Glonass, USB 2.0, and Bluetooth V4.1.
With two of the best smartphones selling in the market at the same time, it will be interesting to see which one scores over the
It is only natural for anyone to start selling his products and services on the platforms of giant portals like eBay or Amazon as it is both easy as well as convenient. However, when you have tasted success and gained experience after some time, it is time to start your own online store. You can not only interact with your customers in a more meaningful manner through your own store but also gain in terms of creating a distinct brand identity of your own. You also get an opportunity to customize the features of your ecommerce website to make it tailor made for your own specific requirements. But how do you know the time is ripe to start your own online store.
The Cost of Staying With eBay or Amazon is Eating Up Your Profits
It is an open secret that eBay and Amazon charge too high money to allow you to sell products from their platforms. These giant platforms make money by charging a commission as high as 15% on every single financial transaction conducted using their infrastructure. Why not save this money to finance the growth and expansion of your own business rather than letting it go down the drain? 15% commission does not sound much when you are just starting out. But when you start selling products in large numbers, you end up paying thousands of dollars to these portals that you can save and add to your own bank account when you start your own online store.
Diversification Demands a Store of Your Own
Rather than trying to fit in the business model of the platform offered to you by eBay or Amazon, it is prudent to have a customized online store that fits your specific requirements like a T. You do not have to wait for monthly sales of $10000 to think in terms of your own online store these days. In fact, you can hope to have en ecommerce website of your own with monthly fees starting from as low as $25 to $200 for complex and full scale E-commerce portals. You control not just the design and the fees of the store but also get the right to decide who advertises on the store.
Switch to Your Own Online Store Once Sales Touch a Plateau
It is of course very comfortable and convenient with the infrastructure of giant E-commerce portals to sell your products. But there comes a time when you sense that sales are becoming flat and there is no further growth or improvement. This is when it is necessary to start your own online store to tap the untouched markets across the world.
It is Good For Your Own Brand Identity
Selling products under the umbrella of eBay and Amazon is good for the startups but there comes a time when you have to make the transition and think about creating a distinct brand identity for your business. It is like telling your customers to find your business through another website when you can have your own E-commerce portal.