If you are also among the ones who are either interested in or benefit from digital marketing statistics, this blog will take a look into few of the most interesting digital marketing statistics.
How the Rugby World Cup Contributed to Rugby Football Union
Yes! This is perhaps one of the most interesting finding as according to the union 600,000 users registered for Rugby World Cup. Similarly, about 400,000 heard more news while 280,000 were somehow new to the Rugby Football Union.
The Surge in the Popularity of Online Videos
Google suggests that online videos are the new popular trend among people to learn. Research suggests that people prefer online videos to learn rather than reading to learn. A study conducted in partnership with Ipsos Connect UK found out that 83% of the people who are under the age of 35 were of the opinion that they can find a video on any topic they want to know and learn about. Similarly, another interesting revelation was that 59% people rely on YouTube to learn something new.
However, the more interesting aspects that the study found out was that the most trending skills that people opted to learn on online videos include fixing a product(29%), installation of new product(24%), cooking instructions(23%) and make-up application(20%).
The Cyber Monday is all set to outperform Black Friday sales as these are likely to experience a boost of90% according to Rakuten Marketing. Other significant findings also include that the top Christmas gifts are from the British brands as a result of which the international sales rise in the Christmas and New Year season. Similarly, people usually engage as much as 4 times with an advertisement over the Black Friday weekend before heading for the purchase.
Smart Phones and Christmas Shopping
This is another piece of stunning information uncovered by Rhythm One and suggests that as much as 72% of Christmas shoppers in the U.S.A in the year 2015 will make use of smart phones for the shopping purpose. Other findings suggest that 60% of shoppers who will use smart phone for Christmas purchase are within the age bracket of 18-34.
Another revelation suggests that about2/5 of Christmas shoppers, as compared to the last year, will make use of their smart phones or/and tablets to shop for Christmas. However, perhaps the most interesting revelation perhaps is that ½ of the Christmas shoppers who are actually in the retail outlets still make use of their mobile devices to assist in the shopping process.
Ad Blocking is on the Rise
According to Internet Advertising Bureau UK ad blocking is on the rise. However, it also lays forward certain interesting statistics such as ad blocking is more common among men than women. While the blockage rate was 23% in men it was 13% in women. Similarly, the tendency to block ads decrease with the passage of time and while it was 35% in the people who are within the age bracket of 18-24 years it was 13% among the people who are above the age of 55.
Regarding the intention to block ads the survey suggests that 40% were of the opinion that their motivation is not to block all ads.
Fraudulent Mails Have Adverse Impact on Genuine Ones
Research suggests that once people receive a fraudulent mail of a certain brand they are less likely to believe even the legitimate ones from the brand.
Weather and Marketing Decisions
Return Path’s Guy Hanson suggests that weather also has an impact on the marketing decisions of the retailers. This finding suggests that weather has an effect on the effectiveness of the email campaign.
UK Shoppers Prefer Digital Receipts
Another research from Bronto suggests that retailers may increase their revenue by providing e-receipts. While other findings suggest that 41% of those who shop online rarely or never receive an e-receipt similarly, 63% of the consumers shop online from the comfort of their room while 14% shop from their bed.
These are among the few most interesting digital marketing statistics that can actually help you know the preferences of the consumers.
Just recently, Gary Illyes, one of Google’s webmaster trend analysts announced at the SMX East conference that people should consider keeping the Google Authorship on their published content. This would be just fine if a while ago Google hadn’t told people it was okay to remove it. As a digital manager, SEO expert or business owner, it can be quite tedious to try and keep up with the constantly changing rules. But, nevertheless, it is worth it.
The message Google sends is clear: their game, their rules. And, truth be told, since the digital world is a fast-paced environment, change is inevitable. The reason Google changes its algorithms is the desire to offer users a high-quality experience in the digital world that is constantly on the move. In other words, they change and adjust algorithms to stay proactive and to have a progressive strategy. But does your company have one?
New Digital Horizons
By the end of this year, a brand new update of the Penguin algorithm is announced. According to Google, it will work in real time, meaning that if you use black hat SEO link building tactics for your website, you will be discovered immediately. On the bright side, penalty recovery will happen more rapidly, without having to wait days, weeks or even months.
The Panda algorithm for content quality will remain the same, at least for a couple of months, while Google My Business has already been visually updated, as you may have noticed.
Under these circumstances, it is imperative to have a progressive strategy. Understand that you have to play by the rules if you want to win. There is no cheating or lying back with Google.
What does it mean to have a progressive SEO strategy?
Firstly, it means to cover all the basics and to have the flexibility to prepare for the unknown. High-quality inbound and outbound links, responsive and fast loading website, engaging content, social media committed – these are the most important SEO tactics when it comes to your site. These also represent the foundation of your SEO strategy.
Keep in mind that black hat SEO will only harm your site. Millions of websites were affected by the Penguin algorithm, but those who were employing only white hat SEO tactics had a lot to gain. While Google continues to change and update its algorithms, one thing is certain: those will only get harsher to black hat SEO. Expect Google to become better and better at identifying and penalizing low-quality links, irrelevant content, cloaking tactics, mirror sites, blog spams, etc. So the headstone of having a progressive strategy is employing only white hat SEO tactics. This way, you will not have to worry about Google updating their Penguin and Panda algorithms.
Also, taking care of every aspect of SEO and reading news related to the digital environment helps a lot. Information is power and, in your case, it is also traffic. Stay informed and prepared to adjust to change. Have a backup plan and know exactly how you are going to proceed in case of a major change that could affect your website.
In the end, we leave you with Reinhold Niebuhr’s words to reflect upon: accept the things you cannot change, have the courage to change the ones you can and aim for the wisdom to know the difference between those two.
If you’re concerned about your Rehman Technologies and page ranking, let our digital gurus help you through! For consultation, dial +92 343 2882794 or drop us an enquiry. We will be more than happy to serve you.
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In the life of a web designer there are several matters that need accomplishment so that one can find himself successful in the field. When it comes to the task of designing a project for website, you may need to look into a number of different matters which needs a high level of consideration in every aspect. From the task of managing the graphics to the extent of managing the domains, there is a lot. However, once you are done with the hassle of designing, time to promote it among the people comes through your way. Designing a website in its way is not that difficult however promoting it is, dragging the attention of the people towards your web design is something difficult as well as crucial for a website designer. However, following a few tried and tested tips might help the designers in a great way with the task of promotion.
Making the Best Use of Social Media
Social media is something in a way too powerful these days. Numerous businesses have made a high end progress like never before just because of the social platform. Therefore giving it a serious try may help promoting your web design in the best possible way and as a cost-effective technique as well. You may make use of the platforms like Facebook, Twitter, LinkedIn and Pinterest to make your web design viral all over the internet. You need to make your website design appearance being a strong visual element that cannot be described in words and for that no other medium is as successful as social media.
Seek Help from Third Parties
Asking for some help to give your web design a boost is something that is always great. You may ask people around you in your professional and social circle to spread the word either by word of mouth or by sharing it on their own social platforms in an influential way to draw the attention of people.
Blogging has been a huge success in the current times and a number of businesses try to draw the attention of the people by way of blogging technique. Writing blogs, making tutorials of your work and posting them over the relevant websites is something that offers a great deal to draw people towards your web design. This promotional technique is being used a lot these days and is workable as well.
Float an Ad
Advertisement has always been the most historic yet successful form of grabbing the attention of the people. You may attract a number of people to give a look to your website design by way of placing an ad either online or making the use of the newspapers and magazines. In your ad, you may share a slight view of your design as well to make it appealing.
Designing a website is never a piece of cake and one needs to invest a lot of time and effort to make a successful design. The impact of the website design over the minds of users matters a lot, it either attracts them towards your website or it distracts them. To make a successful website that urges your user to explore more and more with keen interest you need to follow a simple guide for better design.
What is the Brand?
The very first and important question that you must need to ask yourself is the kind of brand you have been designing the website for. The idea and concept of the brand and the business is a must to make the website appear attractive to the users. Unless you don’t know the purpose or the product you are designing your website for you won’t be able to design well. You must be well aware of the context of the business and also about the mission and vision of the organization for which the website is being designed.
Rich in Text
Text you use while designing a website plays an important role to serve the purpose. Since the text and the typography is the only thing that allows you to communicate with users of the website therefore keeping it rich and clear is important. Apart from just keeping the text sensible you need to analyze what kind of fonts, colors and font styles you need to use over the design of a website.
You cannot use the bolded font everywhere and on every section of the website and same goes for italics. Therefore you must be careful with the font style, as well as the color and size.
Game of Colors
Colors always have a great influence on the minds of the people. If we simply think of a few famous brands the first thing that might pop on our minds would be the colors of the particular brand or product. Therefore keeping a detailed eye on the colors you use for your website designing purpose must be the main priority. Using the colors which suit your brand and the nature of your targeted users with a blend of neutral colors will work in the best possible way.
Enhancement with Images
Linking the purpose of the website designing with the images is always a must. You must always look for incorporating such images on your website that go with the purpose of the product, service or the nature of the industry. For instance, if you are designing a website for the CCTV camera business, you need to incorporate high quality images having cameras, or an outlook of an area captured by a CCTV camera. The images must define your purpose to some extent.
The changes in the trends and technology have changed the way people live, the way people carry out their business and the way people think. The reason behind such a faster response being offered to the technological innovations is because of the benefits attached. Among several other things taking the lead over the technological innovation carrying out business online and having a professional website has also been something very important. However, a number of people might still find it useless in their opinion but the benefits attached to online business and professional website are undeniable.
The first and foremost reason behind developing a professional website and conducting business over it is the saving of costs. A website takes less investment than a huge set up of physical business. Moreover, when you start working over the internet you have a list of such marketing opportunities that do not demand any costs and are free. Therefore, the use of the professional website design makes you save a lot of money.
Physical location of business might not be easily accessible however; the virtual address of website may be accessed throughout the world. With the help of a professionally developed website, you will not only be able to be reached by your local clients. In fact the international clients will also get in touch with you easily.
Since the world has now been a virtual zone and everything that has been done here is too much technology oriented therefore the business equipped with the latest technology are more renowned as compared to the ones that are not equipped with the latest trends. Businesses that move with the technology are provided priority in the entire industry resulting into improved reputation.
Customers are Kept Informed
By way of an established website you may keep your customers informed with everything that comes around. You may post your latest stock details, promotional messages, announcement of sales and much more by way of a single click. Whereas, in the traditional concepts the businesses are not able to reach every customer to keep them informed.
The overall identity of your business is pinned to the branding you do for it and the choice of the business logo is the first integral part of the entire fiasco. Web say customers have access to a plethora of options and to keep pace with competition, your business logo should be nothing less than a clean, compelling and attractive representation of your business.
Your business logo surely is a big deal as it is going to represent your business just about everywhere and if it fails to create a powerful impression, the business is likely to not do well. If you are looking for expert advice to craft the right logo for your business, read on!
Step 1 – Research!
Your logo is the first impression you offer to your costumers and if isn’t designed well enough, you have lost the first competition already i.e. visual. On the internet, although small businesses have an equal reach as compared to bigger corporations it also means that marketplace they are competing in is driven by multi-national brands. Realizing the scale of the competition, research should be the foundation stone to shaping your vision into reality. Know your competitors and how they portray their image before initiating work.
Step 2 – Plan
Once you have adequately looked around and positioned your business in the marketplace, it’s time to plan the creation of your logo and business identity. To create something unique to represent your business, direct thoughts to a proper concept, the right choice of colors and typography to play around and shape it into an accurate and impressive visual identity. While planning, keep in mind that the logo should be timeless and connect with each viewer.
Step 3 – Find a Professional Logo Designer
To create a buzz in the market, you need the services of a professional logo designer who has a firm grip on marketing, has a proven methodology and understands brand culture. Personal recommendations would be a good way to come across one and gather first hand information about the designer. You may choose alternate mediums like social media and design blogs to find the right logo designer for you however, make sure to hire a designer that fits your needs.
Step 4 – Market Your Logo
Getting the logo perfectly designed from a professional is only half the job done. Marketing the logo to build your presence is no small feat. If the logo needs to be introduced or reintroduced into a social web presence, direct use in the precise format along with suitable strategies to brand your business appropriately.