Did you ever consider yourself a gifted writer? And somehow you learned about this blogging thing. You started a blog.
You put in there a lot of great content and worked really hard and wrote and wrote and wrote having a hope that people are gonna read your stuff and you are gonna be a well-known writer.
Maybe you thought about earning some money from your blog? Didn’t you? But to your surprise, you didn’t earn a penny.
And you sure didn’t get the traffic on your blog you wanted except for some of your friends or colleagues.
And you saw your dreams shatter. Did you ever wonder why did it all happen? Why things didn’t go the way you wanted?
It’s because you didn’t understand this SEO thing.
What is Content SEO?
SEO stands for Search Engine Optimization.
For any web page to appear in top ranking on Google, Yahoo, etc, that page must have those keywords people use to access web pages.
People do searching on these search engines like Google, Yahoo, etc, with keywords, and they get the top results according to the keywords they type in.
Do Keyword Search First
This list of keywords pops up at the bottom of the page after with the keyword SEO. This list is the actual keywords visitors use for SEO.
You gotta work around those keywords to rank top on Google.
This is a free tool to have an idea of what keywords people use. There are other more effective and paid ways to do the keyword research.
Properly Place Keywords
Placing keywords in the right place is the key to SEO. Let’s make it simple and effective.
You should be putting your primary keywords in H1 which is the main title of your blog or article or web page.
Secondly in H2 which is the subheading right below your title. Also, you should sprinkle your keywords throughout the article.
Let’s take the keywords End Procrastination:
How to End Procrastination (Main Title/H1}
Factors that stop you from ending procrastination (H2)
And also put this keyword in your main copy. You need to remember one thing: Make your keywords look natural. You should not give the impression that you have forced your keywords in the copy.
Also, put your primary keyword in the Meta description of your article. It also helps out to rank your article.
In case if you are wondering what is Meta description? When you search for anything on Google, you get certain results, just below every article, the two-line description appears which is called Meta description.
Emphasize on Readability
Making your content readable and easy to be understood improves its ranking. Make your when someone clicks on your article, he should be engaged. And should want to stay longer on your page.
This is how you can do this:
You should always be specific. Don’t generalize. It confuses.
Make your content totally clear. Clarity grabs attention. You can make it clear by avoiding big sentences and big and difficult words.
Put space between the lines. Don’t write big paragraphs that confuse and don’t ever grab attention.
At maximum, you should write four sentences in a paragraph. Not more than that.
And don’t use too much formal language. Bring in some flow in your content.
These are the elements that make your content more readable and improve rankings in the end.
Invest in Visuals
Make your writing more visual by adding images. You could even use images, at certain points, instead of writing. Because it grabs your reader’s attention.
Don’t put too fancy and colorful images. Use simplistic and catchy images—images that are not there just to fill the space but to make your content more clear and interesting.
Consider Your Audience
You must understand what your readers or customer is looking for? What are their problems? What are their pain points?
Talk about their pain points. They should be able to relate to your content. This is how you grab their attention.
Know your audience more than they know themselves.
Your content can’t appeal to everyone. You should have a target audience who is your ideal audience.
When creating SEO content, always keep them in mind.
Don’t Miss Out Linking
The posts you create, they should be linked and connected with backlinks. So that your previous posts are not lost. They should be linked with new posts.
SEO is a real deal. Consider the tips discussed here. They have been put out there after they have been tested. And they work really well.
In the long run, Content SEO will get you more traffic than any other tool, you could ever use.
This is a perfect recipe. Use it. And make your Content SEO following it step by step.