In the life of a web designer there are several matters that need accomplishment so that one can find himself successful in the field. When it comes to the task of designing a project for website, you may need to look into a number of different matters which needs a high level of consideration in every aspect. From the task of managing the graphics to the extent of managing the domains, there is a lot. However, once you are done with the hassle of designing, time to promote it among the people comes through your way. Designing a website in its way is not that difficult however promoting it is, dragging the attention of the people towards your web design is something difficult as well as crucial for a website designer. However, following a few tried and tested tips might help the designers in a great way with the task of promotion.
Making the Best Use of Social Media
Social media is something in a way too powerful these days. Numerous businesses have made a high end progress like never before just because of the social platform. Therefore giving it a serious try may help promoting your web design in the best possible way and as a cost-effective technique as well. You may make use of the platforms like Facebook, Twitter, LinkedIn and Pinterest to make your web design viral all over the internet. You need to make your website design appearance being a strong visual element that cannot be described in words and for that no other medium is as successful as social media.
Seek Help from Third Parties
Asking for some help to give your web design a boost is something that is always great. You may ask people around you in your professional and social circle to spread the word either by word of mouth or by sharing it on their own social platforms in an influential way to draw the attention of people.
Blogging has been a huge success in the current times and a number of businesses try to draw the attention of the people by way of blogging technique. Writing blogs, making tutorials of your work and posting them over the relevant websites is something that offers a great deal to draw people towards your web design. This promotional technique is being used a lot these days and is workable as well.
Float an Ad
Advertisement has always been the most historic yet successful form of grabbing the attention of the people. You may attract a number of people to give a look to your website design by way of placing an ad either online or making the use of the newspapers and magazines. In your ad, you may share a slight view of your design as well to make it appealing.
Designing a website is never a piece of cake and one needs to invest a lot of time and effort to make a successful design. The impact of the website design over the minds of users matters a lot, it either attracts them towards your website or it distracts them. To make a successful website that urges your user to explore more and more with keen interest you need to follow a simple guide for better design.
What is the Brand?
The very first and important question that you must need to ask yourself is the kind of brand you have been designing the website for. The idea and concept of the brand and the business is a must to make the website appear attractive to the users. Unless you don’t know the purpose or the product you are designing your website for you won’t be able to design well. You must be well aware of the context of the business and also about the mission and vision of the organization for which the website is being designed.
Rich in Text
Text you use while designing a website plays an important role to serve the purpose. Since the text and the typography is the only thing that allows you to communicate with users of the website therefore keeping it rich and clear is important. Apart from just keeping the text sensible you need to analyze what kind of fonts, colors and font styles you need to use over the design of a website.
You cannot use the bolded font everywhere and on every section of the website and same goes for italics. Therefore you must be careful with the font style, as well as the color and size.
Game of Colors
Colors always have a great influence on the minds of the people. If we simply think of a few famous brands the first thing that might pop on our minds would be the colors of the particular brand or product. Therefore keeping a detailed eye on the colors you use for your website designing purpose must be the main priority. Using the colors which suit your brand and the nature of your targeted users with a blend of neutral colors will work in the best possible way.
Enhancement with Images
Linking the purpose of the website designing with the images is always a must. You must always look for incorporating such images on your website that go with the purpose of the product, service or the nature of the industry. For instance, if you are designing a website for the CCTV camera business, you need to incorporate high quality images having cameras, or an outlook of an area captured by a CCTV camera. The images must define your purpose to some extent.
The changes in the trends and technology have changed the way people live, the way people carry out their business and the way people think. The reason behind such a faster response being offered to the technological innovations is because of the benefits attached. Among several other things taking the lead over the technological innovation carrying out business online and having a professional website has also been something very important. However, a number of people might still find it useless in their opinion but the benefits attached to online business and professional website are undeniable.
The first and foremost reason behind developing a professional website and conducting business over it is the saving of costs. A website takes less investment than a huge set up of physical business. Moreover, when you start working over the internet you have a list of such marketing opportunities that do not demand any costs and are free. Therefore, the use of the professional website design makes you save a lot of money.
Physical location of business might not be easily accessible however; the virtual address of website may be accessed throughout the world. With the help of a professionally developed website, you will not only be able to be reached by your local clients. In fact the international clients will also get in touch with you easily.
Since the world has now been a virtual zone and everything that has been done here is too much technology oriented therefore the business equipped with the latest technology are more renowned as compared to the ones that are not equipped with the latest trends. Businesses that move with the technology are provided priority in the entire industry resulting into improved reputation.
Customers are Kept Informed
By way of an established website you may keep your customers informed with everything that comes around. You may post your latest stock details, promotional messages, announcement of sales and much more by way of a single click. Whereas, in the traditional concepts the businesses are not able to reach every customer to keep them informed.
There can be a lot of web design services you can find around. However, there could only be one that might work for your specific needs. When it comes to setting up your business online, working with a professional web design service is always imperative. Why? Here are the benefits for you:
Usage of CSS galleries for more exposure
One of the profits of having an expert design made is that you’re ready to submit the site to exhibitions around the web and have it showcased to crowds that you would have overall never been before. This gets included movement, potential customers furthermore add to your power by being discussed over the web and showcased as an expert site.
Effortless highlighted expertise
With an expert site design, you’re ready to showcase the things you do best – if you’re a designer, the design itself showcases your aptitudes and if you’re an essayist, you’re ready to use an incredible design to highlight territories you exceed expectations at – possibly setting up a call to activity box coordinated into the design that tells individuals what you do and how they can employ you. This would be much superior to simply having a site slopped together with no genuine bearing.
Great design for more eyes and future deals
Whenever you hire somebody who’s good with the Internet Explorer 6, but hasn’t heard about IE7 and IE8, together with the other browsers like Safari, Opera, Mozilla and Chrome, they are already outdated. How are you able to ensure your website can be accessed to different browsers? Well, if you hire professional web design services, they can assure you that your website is viewable in all of these browsers.
Compatibility and bugs
If you procure somebody who is incredible with IE6 but has yet to catch wind of the way that Ie7 and Ie8 are out, Chrome, Firefox, Safari and Opera are all web programs and they’re seriously antiquated, how would you anticipate that they will verify that your site is available to the guests of your webpage? An expert web designer will guarantee that your site is plainly visible on all significant programs, consequently giving you the capacity to keep your expert appearance up before everybody seeing your webpage, even those people who are viewing it in “not-so” popular browsers.
You will not require a lot of maintenance
By using professional web design services, there’s no need for you to spend a lot of time in terms of cleaning and ensuring that your website is working day by day. With these professionals, your website is in good hands. Thus, you have more time to concentrate on things that needs more of your attention.
Increased visibility in the search engines
Some people may not actually believe it, but your visibility in search engines matters a lot. For those who are just starting up, professional web design services could ensure you an easy to read and clean code markup, which are essential for the spiders to crawl around your page.
Finding a good and professional web design service now can help you have a successful business. So, finding them today would be ideal.
If you are checking the status of your website and not pleased with the results you are seeing, you are not alone. Number of visitors is plummeting and conversions are next to nil. You not making any headway with new leads either. If you find your website in this condition, it is probably gone into a deep sleep. But there is still hope as you can still do a lot to change the direction in which your site is heading towards. This article will tell you how to check the vital signs of the health of your website and what steps you can take to restore its health.
Check on the Usability
You may think of the use of this word as a big joke but believe me, everything boils down to usability in the end. Here is what you can do to increase the usability of your website.
- Make interesting headlines with relevant keywords
- Formatting through bullets make people easily go through your articles
- Include a search bar that works
- Keep the text readable with a decent size font
- Try to achieve smooth navigation
Check on the Responsiveness of the Site
More and more people are conducting searches using their small mobile devices these days. If their experience is not good, you can very well expect them to simply press the back button and go to the website of your competitor. Hire an expert to get a responsive web design.
- Do not remain fixated on different widths of screen but rather go for a flexible design
- The graphics and text on your website should automatically resize depending upon the display of the individual
- The content of your website should remain readable with sufficient length of the lines
- Make sure that the design of the website is clean and simple so that it gives a better user experience
Remove the non-essentials
Give your visitors what they came looking for. There is no use trying to distract them or give them something they are not interested in. Keep your focus and give a content that is sharp and concise. Check if the content can be trimmed down to make it more impressive. Remove the cluster of images if it helps in making the content compact and clear.
Check on the Sociability of the Site
Can your visitors share the content with their friends on various social platforms easily? Try to make your website more social and friendly. Add images of your customers using your products in a antural manner. You may think it is not necessary but users like websites that appear to be friendly and social.
Do not Hide Behind a Veil
Do not feel apologetic to ask your visitors to buy from you. After all, this is what you are there for. Interact with your visitors and ask for their orders. Request them to give their opinions and feedback on your products and services. You have to indulge in some trial and error in what your visitors like most in terms of the buttons and language you use for interaction with them. Keep on tracking the efficacy of your engagement with your visitors.
Check on the Speed of the Website
Your visitors do not have the patience to wait for an eternity while the features of your website open. Speed is of great essence and it takes just a few seconds for the visitors to become impatient. 3-4 seconds is all that people are ready to wait for a website to load. Have you heard about image sprites? Use them in your web design so that your visitors get to see fewer images that load quickly. Keep asset request low as it helps in speeding up the loading process. You can also make use of a network for content delivery. This will help in delivering the content on your website in a faster manner.
Going through the entire exercise described on this page looks tiring but if you can hire the services of a team that knows its work, you can achieve the goal of waking up your website from a deep slumber.
It is only natural for anyone to start selling his products and services on the platforms of giant portals like eBay or Amazon as it is both easy as well as convenient. However, when you have tasted success and gained experience after some time, it is time to start your own online store. You can not only interact with your customers in a more meaningful manner through your own store but also gain in terms of creating a distinct brand identity of your own. You also get an opportunity to customize the features of your ecommerce website to make it tailor made for your own specific requirements. But how do you know the time is ripe to start your own online store.
The Cost of Staying With eBay or Amazon is Eating Up Your Profits
It is an open secret that eBay and Amazon charge too high money to allow you to sell products from their platforms. These giant platforms make money by charging a commission as high as 15% on every single financial transaction conducted using their infrastructure. Why not save this money to finance the growth and expansion of your own business rather than letting it go down the drain? 15% commission does not sound much when you are just starting out. But when you start selling products in large numbers, you end up paying thousands of dollars to these portals that you can save and add to your own bank account when you start your own online store.
Diversification Demands a Store of Your Own
Rather than trying to fit in the business model of the platform offered to you by eBay or Amazon, it is prudent to have a customized online store that fits your specific requirements like a T. You do not have to wait for monthly sales of $10000 to think in terms of your own online store these days. In fact, you can hope to have en ecommerce website of your own with monthly fees starting from as low as $25 to $200 for complex and full scale E-commerce portals. You control not just the design and the fees of the store but also get the right to decide who advertises on the store.
Switch to Your Own Online Store Once Sales Touch a Plateau
It is of course very comfortable and convenient with the infrastructure of giant E-commerce portals to sell your products. But there comes a time when you sense that sales are becoming flat and there is no further growth or improvement. This is when it is necessary to start your own online store to tap the untouched markets across the world.
It is Good For Your Own Brand Identity
Selling products under the umbrella of eBay and Amazon is good for the startups but there comes a time when you have to make the transition and think about creating a distinct brand identity for your business. It is like telling your customers to find your business through another website when you can have your own E-commerce portal.