Google Plus is more of the lightweight blogging platform and heavyweight version of twitter where it is suffering from some of the similar issues as Twitter which may include a quite abandonment rate even analyzing all the individuals with Google plus profiles while identifying they have them. The major issue with Google plus is working as the sort of Souped up bulletin board such as Reddit which is Google insistence on real identities. The Google Plus is considered as an important reason for the giant internet company as the major aspect of the wider strategy for developing the unified profile for each individual who utilizes any of the Google online products where it is better to deliver more targeted advertising which is extremely profitable for Google.
In the recent days the Google Plus is working as the social network and social fabric on and off Google where latter referring to the Google efforts for developing Google plus serving as the identity that individual utilizes for signing into other Google services and independent applications along with the comments on YouTube as well as endorsing and sharing things they are finding on other websites while Signed into Google Plus. It helps the company providing more consistent experience to the users for instance, anticipating that are wanted by direction on the Google Maps for the restaurant that are found with Google search engine then providing reviewing the meal on Google Plus. Engineering team developing Google plus for posting regularly on the social network and liking to share photos he has taken of flowers and other aspects that catch the eye. The developer provided few particular goals for the service in order to develop the momentum of building the product that individual absolutely love and making Google plus the place for meaningful conversation online.
Google Plus always faced an ascending battle in contrast of the more established Facebook argued by the social media expert and founder of researching firm group. It is argued that Nielsen researchers estimated that around 27.4 million United States residents visited the Google Plus website in April While Facebook were 117.8 million United States users on the website and more than 116 million on the mobile application. It is also identified that Google Plus active users which are roughly the similar size in comparison on another service twitter. Google Plus is predictably the effective social website for companies in order to encourage for their brands While, Google does not appear to understand the existence of Google Plus as the standalone property. However, Google is operating several applications and service which is considered on Facebook and building as well as purchasing the stability of standalone application that let the individual directly sharing pictures, news items and messages with their friends without visiting Facebook main website.