If you are checking the status of your website and not pleased with the results you are seeing, you are not alone. Number of visitors is plummeting and conversions are next to nil. You not making any headway with new leads either. If you find your website in this condition, it is probably gone into a deep sleep. But there is still hope as you can still do a lot to change the direction in which your site is heading towards. This article will tell you how to check the vital signs of the health of your website and what steps you can take to restore its health.
Check on the Usability
You may think of the use of this word as a big joke but believe me, everything boils down to usability in the end. Here is what you can do to increase the usability of your website.
- Make interesting headlines with relevant keywords
- Formatting through bullets make people easily go through your articles
- Include a search bar that works
- Keep the text readable with a decent size font
- Try to achieve smooth navigation
Check on the Responsiveness of the Site
More and more people are conducting searches using their small mobile devices these days. If their experience is not good, you can very well expect them to simply press the back button and go to the website of your competitor. Hire an expert to get a responsive web design.
- Do not remain fixated on different widths of screen but rather go for a flexible design
- The graphics and text on your website should automatically resize depending upon the display of the individual
- The content of your website should remain readable with sufficient length of the lines
- Make sure that the design of the website is clean and simple so that it gives a better user experience
Remove the non-essentials
Give your visitors what they came looking for. There is no use trying to distract them or give them something they are not interested in. Keep your focus and give a content that is sharp and concise. Check if the content can be trimmed down to make it more impressive. Remove the cluster of images if it helps in making the content compact and clear.
Check on the Sociability of the Site
Can your visitors share the content with their friends on various social platforms easily? Try to make your website more social and friendly. Add images of your customers using your products in a antural manner. You may think it is not necessary but users like websites that appear to be friendly and social.
Do not Hide Behind a Veil
Do not feel apologetic to ask your visitors to buy from you. After all, this is what you are there for. Interact with your visitors and ask for their orders. Request them to give their opinions and feedback on your products and services. You have to indulge in some trial and error in what your visitors like most in terms of the buttons and language you use for interaction with them. Keep on tracking the efficacy of your engagement with your visitors.
Check on the Speed of the Website
Your visitors do not have the patience to wait for an eternity while the features of your website open. Speed is of great essence and it takes just a few seconds for the visitors to become impatient. 3-4 seconds is all that people are ready to wait for a website to load. Have you heard about image sprites? Use them in your web design so that your visitors get to see fewer images that load quickly. Keep asset request low as it helps in speeding up the loading process. You can also make use of a network for content delivery. This will help in delivering the content on your website in a faster manner.
Going through the entire exercise described on this page looks tiring but if you can hire the services of a team that knows its work, you can achieve the goal of waking up your website from a deep slumber.