Designing a website is never a piece of cake and one needs to invest a lot of time and effort to make a successful design. The impact of the website design over the minds of users matters a lot, it either attracts them towards your website or it distracts them. To make a successful website that urges your user to explore more and more with keen interest you need to follow a simple guide for better design.
What is the Brand?
The very first and important question that you must need to ask yourself is the kind of brand you have been designing the website for. The idea and concept of the brand and the business is a must to make the website appear attractive to the users. Unless you don’t know the purpose or the product you are designing your website for you won’t be able to design well. You must be well aware of the context of the business and also about the mission and vision of the organization for which the website is being designed.
Rich in Text
Text you use while designing a website plays an important role to serve the purpose. Since the text and the typography is the only thing that allows you to communicate with users of the website therefore keeping it rich and clear is important. Apart from just keeping the text sensible you need to analyze what kind of fonts, colors and font styles you need to use over the design of a website.
You cannot use the bolded font everywhere and on every section of the website and same goes for italics. Therefore you must be careful with the font style, as well as the color and size.
Game of Colors
Colors always have a great influence on the minds of the people. If we simply think of a few famous brands the first thing that might pop on our minds would be the colors of the particular brand or product. Therefore keeping a detailed eye on the colors you use for your website designing purpose must be the main priority. Using the colors which suit your brand and the nature of your targeted users with a blend of neutral colors will work in the best possible way.
Enhancement with Images
Linking the purpose of the website designing with the images is always a must. You must always look for incorporating such images on your website that go with the purpose of the product, service or the nature of the industry. For instance, if you are designing a website for the CCTV camera business, you need to incorporate high quality images having cameras, or an outlook of an area captured by a CCTV camera. The images must define your purpose to some extent.