Your online branding is one of the most important aspects of today’s business. This is because the internet has become an increasingly popular forum for consumers to research products and services before making a purchase. Most consumers are also constantly connected online so your brand value can be built upon or destroyed very quickly if it is not successfully maintained.
The easiest way to maintain an online brand is to create and promote a business website. Ensure that your website is user friendly, aesthetically pleasing and identifies your business straight away. It needs to provide all the relevant information to consumers easily. You should also use search engine optimization tools to ensure that your website is part of top few searches as no consumer looks beyond the first few results.
A quick way to maintain your online brand is to manage your content through social media marketing platforms. Social media platforms provide valuable marketing and advertising opportunities by interacting with your followers. Part of maintaining your online branding will be to ensure that your interactions are consistent with your business culture and values so it is important to align your tonality and content with your business vision.
Additionally, staying active on social media will give your business the opportunity to stay ahead of any negative content by addressing it and/or resolving issues quickly. If your response is swift and corrective, your online brand will be strengthened. This is especially true when your content can be shared very quickly. However, to maintain your online brand you need to make sure you stay consistent in your speed and response to negative content. Any irregularities or inconsistencies will be caught very quickly by users and the ease of sharing will mean a negative impact can be made in a relatively short amount of time.
It will not hurt to periodically research your business online on review sites or other discussion forums. This will make you aware of what other people are saying about your product or service. This is where consumers will go to before they make a purchasing decisions so it is important to know what is being said especially if it is negative. If possible, businesses should also seek to address negative content directly (if a review site allows it) so that consumers know that you are aware of the issues and are trying to resolve it.
The life of the designers is full of struggles and one after the other they have to fight and win to enjoy the best outcomes. web Designing is never joining the bits and pieces, and adding colors the way you want. In fact, it is a deep concept that needs to be understood in the best possible way and adding as much creativity and uniqueness as possible. Looking for new and better ideas is what the designers do all the day and when it comes to the combination of text and images altogether you need to be very smart at this task. The concept where attracts a number of people also takes a lot of efforts and hard work, therefore following the tips below will surely help making you design a great attraction.
Keep the Touch of Contrast Obvious
When you are placing the text over any image you need to keep a close check over the colors. You can’t place the text in the same color as that of the image or else the entire concept will get dull and the text will turn out to be unreadable. Therefore keeping the touch of contrast in your designs is a must. You must use a contrasting color of text in combination to the image so that the text becomes obvious.
Text and Image Go Hand in Hand
Make sure you keep the text and image aligned altogether rather than scattered. It is always suggested that when you make the use of text and image at one time it is better that you make the text appear as a part of the image. This way your creativity will show up at its best and the text as well as the image both will be noticed perfectly.
Go with Blurring
While working with the image and the text altogether sometimes you need to blur the image in order to make the text appear clearly. You can either blur the entire image with less intensity or a part of the image which ever suits at its best. It will enhance the beauty and appearance making the entire concept look natural.
Keep the Text Big
Keeping the text big is also an option to consider, you can make your text appear bigger in size over the image as it will make it much better and appealing. Moreover, the text also becomes more readable as well.
Effective use of social media can profit your business with an increase in the overall sales. Most businesses fail to give due time, resources and attention to their social media presence. Being an integral part of each consumer’s online habit, focusing on social media for marketing, extending customer service, gaining insights and building brand awareness can be produce great results.
Planning a social media strategy for your e-commerce website? Use the following tips to help you through:
1. Turn Your Customers into Your Brand Advocates
Engage you audience by giving them increased ease to view, review, recommend and rate your products and services. Incorporating social media into your e-commerce website can help increase the conversion to sales as it brings down necessary steps for registration. To do so, allow users to log-in using their social media profile and place social sharing buttons strategically placed on different pages. Simple social shares are endorsements by customers can be powerful word-of-mouth marketing.
2. Minimize the Promotional Content
Industry experts recommend using the 80:20 ratios when it comes to social media posts. Using 20% of the content for your promotion can be a smart strategy to keep the audience engaged. Add contests, tips, ideas and questions to encourage discussion on the page to interest your audience. Avoiding overselling can increase traffic and engagement on your social media platforms.
3. Be Visually Creative
Ecommerce Websites business selling on social media platforms gathers high support from visual presentations. Use of images for product portfolios, quotes, motivational messages, info-graphics and customer shared content/images can add to the appeal of the page and support your social media campaign. Creative use of these images can add to the appeal of the page and strengthen brand relationship with its customers.
4. Keep Improving and Refining Your Social Media Activities
Social media allows you to gather extensive information and insights regarding the brand and its performance. Give attention to your activities across different platforms and analyze the best time for posting, product popularity and the kind of content generating maximum engagement. Look out for the statistics and make a continuous effort to refine your social media activities to stay ahead of competition.
Utilize the above essential social media tips to improve upon your social media strategy. Focused and consistent efforts on what you have to offer would help you know your customers better and cater to their needs a lot more effectively.
Google Plus is more of the lightweight blogging platform and heavyweight version of twitter where it is suffering from some of the similar issues as Twitter which may include a quite abandonment rate even analyzing all the individuals with Google plus profiles while identifying they have them. The major issue with Google plus is working as the sort of Souped up bulletin board such as Reddit which is Google insistence on real identities. The Google Plus is considered as an important reason for the giant internet company as the major aspect of the wider strategy for developing the unified profile for each individual who utilizes any of the Google online products where it is better to deliver more targeted advertising which is extremely profitable for Google.
In the recent days the Google Plus is working as the social network and social fabric on and off Google where latter referring to the Google efforts for developing Google plus serving as the identity that individual utilizes for signing into other Google services and independent applications along with the comments on YouTube as well as endorsing and sharing things they are finding on other websites while Signed into Google Plus. It helps the company providing more consistent experience to the users for instance, anticipating that are wanted by direction on the Google Maps for the restaurant that are found with Google search engine then providing reviewing the meal on Google Plus. Engineering team developing Google plus for posting regularly on the social network and liking to share photos he has taken of flowers and other aspects that catch the eye. The developer provided few particular goals for the service in order to develop the momentum of building the product that individual absolutely love and making Google plus the place for meaningful conversation online.
Google Plus always faced an ascending battle in contrast of the more established Facebook argued by the social media expert and founder of researching firm group. It is argued that Nielsen researchers estimated that around 27.4 million United States residents visited the Google Plus website in April While Facebook were 117.8 million United States users on the website and more than 116 million on the mobile application. It is also identified that Google Plus active users which are roughly the similar size in comparison on another service twitter. Google Plus is predictably the effective social website for companies in order to encourage for their brands While, Google does not appear to understand the existence of Google Plus as the standalone property. However, Google is operating several applications and service which is considered on Facebook and building as well as purchasing the stability of standalone application that let the individual directly sharing pictures, news items and messages with their friends without visiting Facebook main website.
The revamping of the business needs shifting the thinking and being ready while willing and capable to let go of things that are perfect which may no longer be the case. The initial step is to open up the modification the way you perform the business and preparing to perform immediately. Changes the business involves taking the stock of the Company strengths and weaknesses where the total pictures are not only a snapshot view before embarking on any type of the product and branding of Company. The part of revamping the business may involve targeting of the products and brands to appeal for customers outside the niche demographic, versus introducing innovative products and lines for enhancing the business. While, launching an innovative brand and re-branding , when launching the innovative brand and re-branding the existing one , brand implementation is one of the hardest exercises the company that can go through where the challenges is not a daily process where most of the organizations that do not have much experience and knowledge regarding it.
Before you initiate the analysis of the visual, organizational and financial influence of the application is crucial. Provided the scale of work, it is essential to prioritize where and in what way efforts are required to be focus so as to make sure individual business unit identifying exactly in what way approach re-branding. There is a realistic targets incorporated backed by the practical and technical knowledge required to set so as to push branding application through.
The information is priceless which is require to online project management system it can assist protecting the investment and providing the continuous point of reference for existing and future stakeholders. The practical designing is harder and more expensive for implementing so the design stage is required to guide by the practical advice. For setting up through the design briefing that include aesthetic, communicative, technical and legal needs. The local teams are required to understand the reason behind the re-branding and in what way a consistent image will benefit them directly. Focus on the internal communication regarding the project during the process for ensuring and involving all related departments including corporate communications, human resources, marketing, facilities management, and fleet management and purchasing. The logo development can be swift and tempered along with process oriented approach, while permitting the time for research, logo design and them rolling out on all materials. Re-branding occurring when the business organization decide to modify the significant element of the brand which include changes in the clearly obvious such as innovative brand name and logo that might me more delicate including slight shifting while messaging for better communication.
When the predicted growth is developing for the expected growth specifically international development, it might re-brand products and services into the consolidating brand. It is usually performed for the consistency and saving money with the passage of time while this form of re-branding is performed when the company simply requires developing the greater sense of brand unity across its business.
After months of rumors and a few tests noticed within the wild, Twitter is finally launching a button to create purchases on website.
Twitter declared Mon that it’s testing a “Buy Now” button to let users look from choose merchants and artists directly from the social network. The button can roll bent on a pick cluster of users initial before being introduced additional loosely. The initial sellers vary from brands like waterproof and also the Home Depot to artists like Ryan Adams and Megadeth.
The button represents Twitter’s major stride into ecommerce up to now and is that the results of several months of development and tests.
“In some capability, we’ve been engaged on it since day one that I’ve been at this point,” Nathan Hubbard, the earlier Ticketmaster chief operating officer World Health Organization joined Twitter a year agone as its initial head of commerce, told Mashable in associate degree interview. “I presume you have seen United States of America do lots terribly quietly over the past year that informs wherever we tend to are these days.”
Twitter had antecedently tiptoed into ecommerce with promotions that enclosed belongings users add product to their Amazon searching carts by adding the hashtag #AmazonCart and partnering with Starbucks to let customers purchase a $5 gift card for friends through the social network.
For the new searching feature, Twitter is partnering with Stripe, a web payments service; to method transactions with “just many faucets.” it is also in service with a lot of ecommerce services together with the flamboyant, Gumroad and Musictoday.
Twitter’s announcement comes but 2 months once Facebook began testing a “Buy” button of its own. However, Facebook had the advantage of getting antecedently accepted mastercard payments from users for gifts and recreation purchases on the social network.
When asked however Twitter’s commerce potential compares to social networks like Facebook and Pinterest, Hubbard stressed 2 differentiator: the presence of “influencers” on the social network World Health Organization will drive users to create purchases and also the proven fact that Twitter could be a actually period service.
“There could be a period part to Twitter that may not replicate anyplace else. I feel that lends itself to things with a temporal part
“There could be a period part to Twitter that may not replicate anyplace else. I feel that lends itself to things with a temporal part… or something with urgency,” Hubbard says. Translation: Twitter sees itself as a robust platform for additional spontaneous purchases and limited-time offers.
Now most of the people have heard that Google has ended its authorship program. For those who are taking a closer look on Google Authorship over the last year, this wouldn’t come out of nowhere.
During 2013 Pubcon, Matt Cutts delivered a important speech where he claimed that Google will be “looking for a 16% reduction to ensure the quality of authorship is still high and genuine.”
By the time of June, Google has removed all author photos in global search. In its Google+ post, Google’s John Mueller stated that decision to remove author photos was to make thing simpler “the way authorship is shown on desktop and mobile search results.”
So, why precisely did Google finally pull the stop on this research?
The idea of Google Authorship seemed extremely capable when it unproved Agent Author/rank back in 2007. The idea was to persuade page ranking based on the status of its authors by using digital signature. In that way trusted people would earn a higher rank than someone who just has made his debut.
This was just a proposal until June 2011.during that time Google began to give self-belief to webmasters to use the rel=”me” rel=”author” tags for pieces of content that author wrote. When Google+ was released the entire Google Authorship plan comes forward that is there any way to connect with its authors.
Within its first year, the experiment shows potential. That 20% of SERPs were showing the rel=author tag, which was higher than expectation. Sadly, authorship doesn’t take off as expected.
According to the discovery of Stone Temple 75% of authors made no hard work in connecting their content by way of authorship. In addition to that famous figure, out of 100 pages sampled, 50 did not have authorized pages, there were issues like authors containing no links to Google+ profile.
Low Acceptance Rates by Webmaster and Authors
If Google was exploring same information that stone temple consulting had during their studies, then it is pretty obvious reason. Participation wasn’t as tall as Google had hoped for.
Mark Traphgen used Forbes list of the 100 most dominant Social Media Marketers and explore that “only 30% of them used their blog as markup of authorship.
Provided Little Worth for Searchers
Getting back at Mueller’s post in June when he announced that in global search author photos will not be use. He also state that Google had noticed “little bit of difference in click behavior on search result with pages authorship leftover compare to those without it.”
Many of us were thinking that since author signature was released their click-through rates would increase which hadn’t.
Rumors had it, Google’s declare the end of Authorship, Muller said that “Google’s had displayed author information which isn’t as useful as it should be to our users as we would hoped it would”
The idea behind Google Authorship was vast and concrete. It provided faithfulness immediately for users who were searching for relevant or trusted member of a niche. While that didn’t go well with authorship, what’s not to say is that Google Knowledge won’t deliver the sense of realism.
Don’t worry Authorship we all know and love may be gone now, but I am sure its Google it would come even better and stronger than before.